What can we do to help?
We provide education marketing support to match your needs… as little or as much as you like, from a major overhaul of your communications strategy to a one-off project such as a press release, newsletter or the production of signage.
Our work is bespoke, tailored to meet your specific requirements and informed by a wealth of experience in the education sector. We guarantee cost-effective and results-driven solutions, delivered by a dedicated, experienced and specialist team. We provide a comprehensive range of services, from print and design through to digital communications.
For some clients we are engaged to promote and deliver events such as open days and fundraising activities, for others we undertake prospectus and newsletter design, advertising or policy standardisation and review.
Our technical specialists help with websites, intranets, extranets, e-comms, learning platforms, online shops and e-news functions to complement existing IT systems or start afresh.
The expertise of our education team can help you take control of your communications in a proactive and positive way to enhance and support your development plans.
An external, expert and experienced viewpoint can prove extremely valuable when considering strategy, organisational change or growth.
A TrustEd consultant will work with you, a management team or a governing body to support any aspect of your business strategy, providing an expert and informed opinion from a marketing and communications perspective.
This high level support is not always found in educational settings which can mean that the critical marketing perspective is not fully represented at senior management and board level. This can impede the speed and outcome of strategic activity and leave an organisation under-informed on matters that should be fundamental considerations when building an educational business or development plan.
Consultancy can be focussed on building a marketing and communications strategy, embedding the skills and practices to deliver your strategy, or connecting the full business plan fully with marcomms plans to enhance the success of both.
Developing effective communications, increasing organisational success or enabling competent staff – we are on hand to help.
One – off projects
We have a great deal of experience in project work. Clients come to us, either because they have an urgent need and no spare resource in-house or because they need to borrow some expert skills in a particlar aspect of marketing and do not have an in-house provision.
So … example projects include the design and development of a prospectus, brochure, posters, banners and flyers. The specification or full-build of a digital platform or the planning and delivery of a promotional or celebratory event.
Identity and Brand review is an example of another project based provision. Ensuring that your identity is still pertinent, popular and understood can be challenging and an external facilitator can really help by objectively managing a review process and evaluating the feed-back.
Project work is delivered in accordance with a detailed specification, timeline and budget – and we guarantee to meet all three criteria.
Collateral Design – Branding – Website Build – Events – Videos.
If you have a project in your mind that you would like to see move on from concept to actuality – we would love to hear about it.
One of our most popular services is the Marketing Audit which identifies strengths and weaknesses and suggests the ten most effective actions required to achieve your goals. These recommendations take account of your identified goals and your available resource and budget, meaning that every education provider can be guaranteed to benefit from a practical, achievable and value-adding action plan.
This two-day audit includes a website check against OFSTED guidelines and can normally be undertaken within two weeks of receiving your instruction.
Out-sourcing part of your marketing
If your in-house team are flat out, you may benefit from delegating a particular aspect of activity to TrustEd. We work to your agenda and report back daily, weekly or monthly as required.
Digital support and SEO – Some clients outsource elements of digital marketing to us, whether we have built your website and digital communications or not, we are happy to keep your online presence up to date and high profile so that it performs consistently well.
Advertising buying – As a media buying agency we benefit from discounts with all the major publishing companies, broadcasters and outdoor advertising providers and have an overview of what works in what situations. This enables us to save you time, money and effort and to deliver better results on your spend. We evaluate and recommend a plan, supporting your goals, and can coordinate production of artwork as well as monitoring and reporting on efficacy.
Print buying – With a network of trusted print partners we can manage the purchasing and delivery of small scale and large scale print jobs, from business cards to brochures, banners and exhibition stands – we save you time, money and stress!